One of, if not ‘The’ most famous Fashion publication was ‘Gazette Du Bon Ton’, with its beautifully hand coloured prints of Parisian High Fashion.
The ‘Gazette Du Bon Ton’, was the leading fashion magazine in Paris and in Europe in the years immediately preceding and following World War 1.
The Gazette hired the leading artists and illustrators to enhance the growing reputation of this magazine.
The most important haute couture fasion houses such as Worth, Lanvin and Poiret would also commission these same artists to create pochoir plates for their luxuriant clothing designs.
The plates would often be used at a later date in the Gazette Du Bon Ton.
The process of applying pochoir was an extremely laborious one, hence the reason for its ultimate demise.
Today these prints are still highly collectible for the richness and vibrancy of colours and not least for the knowledge that they are part of the most influential period in the history of fashion.
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